4 Nov 2015
Senior PPC Manager, Bingo, Guernsey
Job DescriptionOur client is an internationally recognised online gaming company seeking to recruit a Senior PPC Manager, Bingo. The Digital Marketing Department is responsible for the global digital footprint including demand generation and conversion across all online and mobile channels globally. Purpose of job: The successful candidate will be the go to person for all things related to Paid Search & Paid Social for Bingo. This position requires a dynamic individual who will be responsible for managing PPC campaigns as well as managing internal stakeholders at various levels. The role holder will be directly P&L accountable for SEM and Paid Social channels for the Bingo vertical, together with the current PPC & Paid Social team?s on-going development and KPIs delivery. The successful candidate will have: ? 3+ years of Paid Search & Social experience across search engines, Facebook, YouTube and Twitter. ? Hands-on experience across all Paid Search & Social channels (ability to create and develop and manage campaigns from scratch on their own). ? Demonstrable track record of building profitable Paid Search & Social campaigns and ability to demonstrate such track record. ? Hands-on experience working with Digital infrastructure used to optimise Paid Search & Social campaigns (Adobe Media Optimiser, Marin Software, Kenshoo, DS3). ? Demonstrable track record of successful Paid Search & Social marketing in a competitive sector ? Experience working to set CPA, revenue and ROI targets. ? Highly numerate and interested in working with data to drive decisions. ? Highly competent with Microsoft Excel. Desirable criteria: ? Previous experience in the online gaming industry. ? Previous experience in Paid Social. ? Additional language (Spanish, German, Italian, French or Dutch).
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