20 Jun 2016
Paid per click PPC) Manager, Casino, Guernsey
Job DescriptionOur client is an internationally recognised online gaming company seeking to recruit a Paid per click (PPC) Manager, Casino. This is also open for candidates based outside of Guernsey who would be willing to relocate living either on the open market or under licence if necessary. Purpose of Job: Reporting into the Marketing & Operations Director, this position requires a dynamic individual who will be responsible for managing the Casino PPC (“paid per click”) strategy and significant monthly spend targets. Key Responsibilities & Accountabilities: • Setting and measuring the performance of PPC supplier’s KPIs • P&L responsibility for Casino Paid Search taking direct accountability for performance against the CPA, revenue and ROI targets. • Deliver weekly/monthly reports with context around performance. • Complete keyword research. • Write and test new ad copy. • Manage keyword bids. • Competitor research. • Keep up to date with search and PPC related trends and industry developments. • Analyse past trends with the aim of outlining quick wins. • Provide regular data analysis to assist with optimization. The successful candidate will have: • 3+ years of Paid Search experience. • Hands-on experience of optimising to several different strategies. • Demonstrable track record of building profitable Paid Search & Social campaigns. • Hands-on experience working with Digital infrastructure used to optimise Paid Search campaigns (Adobe Media Optimiser, Marin Software, Kenshoo, DS3). • Demonstrable track record of successful Paid Search & Social marketing in a competitive sector. • Experience working to set CPA, revenue and ROI targets. • Highly numerate and interested in working with data to drive decisions. • Highly competent with Microsoft Excel. Desirable criteria: • AdWords Qualified Individual. • Experience running Paid Social campaigns. • An additional language.
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