30 Nov 2015

Mobile Marketing Manager, Guernsey

Personnel AppointmentsAnywhere

Job Description

Our client is an internationally recognised online gaming company seeking to recruit a Mobile Marketing Manager to be based in their digital marketing department. The Digital Marketing Department is responsible for global digital footprint including demand generation and conversion across all online and mobile channels globally. Purpose of Job: ? Reporting into Marketing & Operations Director, the Mobile Marketing Manager is the new addition to the expanding Digital Department to create and share company?s mobile app acquisition and conversion strategies. ? The role holder will have a broad remit to review, develop and optimise company?s current mobile app acquisition strategy, starting from developing technical capabilities to carrying out such activities to setting up and managing profitably mobile marketing campaigns and channels. The successful candidate will have: ? 3+ years? mobile app marketing experience. ? Hands-on experience across all mobile marketing channels: PlayStore and Apple Store app ranking and category app ranking optimisation, Facebook, mobile app networks (Chartboost, Playhaven, Tapjoy, etc.) ? Demonstrable experience achieving high number of downloads to build app store rankings. ? Hands-on experience working with mobile app tracking technologies (AppFlyer, Tune, Adjust, Google Analytics SDK, etc.); ability to recommend and integrate the most appropriate to server Group?s mobile app marketing ambition. ? Demonstrable track record of successful app marketing in a competitive sector (gambling, finance, retail or travel preferred; regulated sector is a plus). ? Experience working to set CPI, revenue and ROI targets. ? Highly numerate and interested in working with data to drive decisions. Desirable criteria: ? Web development experience (HTML, CSS, Javascript, server-side scripting, SQL). ? Experience with mobile app development (Java, C++, Objective-C, Swift).

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